Can Your Email Sink Your SEO? 2024 Updates w/Kris Daria

On Feb. 1, Google and Yahoo are changing email deliverability standards. Is your business ready?

 In today's show,  Klaviyo email marketing expert Kris Daria joins us.

Kris started with large ecommerce brands before branching out on her own to help small businesses.

We go wayyyy back to Clubhouse circa 2020.

Kris has an incredible knack for making email marketing approachable!

Here's the big takeaways:

1. Google and Yahoo are implementing stricter email spam prevention measures on February 1, 2024.

• This is the first time in two decades that such significant changes will be made.
•  Kris gives a ton of tips that you can implement NOW to make sure your emails stay in the inbox vs. the junk folder.

2. Kris's tips for smaller brands when it comes to email marketing:

• Personalize emails and utilize segmentation features.
• Nurture stronger, more meaningful relationships with emails.
• Send out a consistent weekly email newsletter to your audience. 
• Listen for Kris's FIRE tip for sending a second email in one week.

3. Definitions of email terms:

• There's a difference between email campaigns (1-many)  and email flows (1-1).
• Leverage your ESPs automation capabilities to personalize the customer journey.
• Use a professional domain for sending emails. 
• Capture explicit consent before emailing. 
• Clean and maintain a quality email list to ensure better deliverability. 
• Avoid spam words in email subject lines. 
• And many more tips you can implement right away!
  
  

Connect with Kris:
Website + Free Klaviyo Email Resources

Klaviyo Checklist

Cheryl Rerick’s deliverability webinar

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