40: Sales and Marketing Strategies for New Product Launches

In this episode I share with you sales and marketing strategies for new product launches.  One of the questions I get asked a lot is, "My company just announced a new product...how should I go about marketing it to my network?" In this training, I share with you my top tips and strategies for dealing with new product launches in your company.  When done correctly,  new product launches can be an incredibly powerful way to generate momentum in your business. The sad reality is however, that most people go about new product launches completely the WRONG way.  They immediately go to their social media and start posting every day all the information about the new product, and how excited they are to share it with everyone.   They start "spamming" their contact list, thinking that people will just jump all over the new offer just because they put it out there.  This is NOT the way you want to approach a new product launch.  You have to view the information that you have about this new product, etc. as a very valuable commodity.  The information that you have about that new product is a reason for you to reach back out to prospects and re-engage with them.  When you just freely put the information out there at every opportunity, you lose all of the power.  In my opinion, it actually de-values the information.   In the training I share with you my top 3 ways to approach prospects with this new information, and I share some of my best scripts for you to use.  This episode is a longer than usual, but I promise you it is an hour of some of the best training you'll ever get in the area of new product launches.