E181: Robb Green on Wealth Creation, Business Acquisition, and E-Commerce Growth Strategies

About the Guest(s): Robb Green is an experienced entrepreneur and e-commerce expert. He has built and sold multiple brands in the e-commerce space, specializing in private-label brands. With over eight years of experience in the industry, Robb has a deep understanding of the Amazon marketplace and has successfully navigated the challenges of building and scaling e-commerce businesses. You can connect with Robb on LinkedIn.

Episode Summary: In this episode, Robb Green shares his insights on wealth creation and the state of e-commerce stores. He emphasizes the value of buying and selling businesses rather than starting from scratch, highlighting the challenges and risks associated with building a brand from the ground up. Robb also discusses the changing landscape of e-commerce and the opportunities that arise from the current market conditions. If you're interested in learning about acquiring existing businesses and leveraging your skills and experience to accelerate growth, this episode is for you.

Key Takeaways:

• Buying an existing business is often a better option than starting from scratch, as it allows entrepreneurs to leverage their skills and experience to accelerate growth.
• Understanding market demand is crucial when entering the e-commerce space, as having a product or brand that people actually want to buy is essential for success.
• Profit margins in e-commerce can vary, but a well-run business typically has a net margin of around 15-20%.
• The e-commerce industry is evolving rapidly, and there are opportunities for entrepreneurs to acquire struggling brands and turn them around with their expertise.
• The future of e-commerce is likely to involve a combination of different platforms, such as Amazon, Walmart, and emerging platforms like TikTok Shops.

Notable Quotes:

• "Don't start from zero. Zero to one is really, really hard. Go from one to five. If you have business experience or skills that you can apply, it's an absolute no-brainer." - Robb Green
• "Improperly understanding demand is the number one problem in e-commerce. It doesn't matter how great your idea is if the market doesn't want to buy it." - Robb Green
• "The best way to create wealth is through businesses. Businesses offer the best opportunity for financial success in today's world." - Robb Green

Watch it on Youtube: https://youtu.be/M4aknS5XpFE

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Contact Robb on
Linkedin: https://www.linkedin.com/in/robbg/
Website: https://imtheone.com/
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