Ben Clymer Presents: Ep. 10 – The Bremont Episode With Davide Cerrato

For this final episode, Ben is joined by Davide Cerrato, the CEO of Bremont. Cerrato has had a long and successful career in the watch industry since starting at Panerai in 2004. He's probably best known for his tenure at Tudor, during which the brand relaunched in the United States and introduced the Black Bay line. But he's not all business; the jovial and well-dressed Italian brings his unique sense of style to the staid Swiss watch industry. After Tudor, he made stops at Montblanc and HYT before being announced as the CEO of Bremont in May 2023. The announcement came after billionaire hedge fund manager Bill Ackman and Hellcat Acquisitions LP invested $59 million in Bremont in a funding round that the Financial Times reported valued the company at more than £100 million.

As Cerrato tells us, Bremont is gearing up for a "relaunch" of the brand at Watches & Wonders in April 2024 – the first time it'll exhibit at the annual trade show in Geneva. In this Ben Clymer Presents conversation, Cerrato tells us about his vision for Bremont and the opportunities he sees, his 20-plus years in watches, and a little bit of Italian tailoring. 

// Show Notes // 

2:00: Road Through Britain Episode 3: Bremont Watch Company

3:00: Bremont Names Industry Vet Davide Cerrato As New CEO

3:00: Interview: New Bremont CEO Davide Cerrato On His Plans For The Brand, What It Means To Be Made In England, And Developing A Hero Product

16:02: Introducing: The Bremont Wright Flyer

26:10: The Bremont Martin Baker MBII

27:00: Bremont Military Watches And Special Projects (via Bremont's website)

28:28: The Bremont Ministry of Defense Collection

33:10: Introducing: The Rexhep Rexhepi Chronometre Contemporain II

36:55: In-Depth: Luminous Dials, What Makes Them Glow, And How To Spot Their Differences