Gerald Ratner - Business Acquisition is the ONLY way to grow

How do you rapidly grow a retail business from a single shop in Richmond to a High Street empire of more than 2,500 stores?

By using a strategy of business acquisition over organic growth.

When Gerald Ratner was looking to expand his jewellery retail business he understood that acquiring and merging business, often competitors, was the fastest path to build a dominant brand.

Although the comeback story of one of Britain’s most successful entrepreneurs has been well-told, the story of how he built a business empire with 2,500 stores and £1.2 billion in sales shows how acquisition can be a better strategy than organic growth.

I recently invited Gerald to speak with me at one of my Mastermind events. In this episode of the podcast he explains how he used acquisition and aggressive marketing to grow and dominate his sector.

In this episode, you will discover…

- How Gerald had a masterstroke and moved to buy his fiercest competitor to grow the business
- Why he believes that there is no competition between acquisition and organic growth
- Why the combination of acquisition and aggressive marketing proved a winner in the market
- The highly unusual and creative way Gerald bought his competitor’s business when he couldn’t get financing

 

** Looking for a great acquisition lawyer in the UK? Use mine! **

If you are looking for a lawyer in the UK to help you get the deal over the line, then use my own lawyer, John Andrews. You can phone his office at (0345) 2412494 or email him at johnandrews.deallawyer@jmw.co.uk.

Ready to get started?

Here’s how you can start your business buying journey…

Watch my FREE Dealmakers webinar training:

https://www.dealmakerspodcast.com

Get a FREE copy of my book:

https://www.thedealmakersacademy.com/free-book-giveaway

Join the Business Acquisition FastTrack course

https://www.thedealmakersacademy.com/quick

Already bought a business?

if you've already bought a business, you should be part of my Inner Circle group where we discuss raising capital, integration management, and exiting. Email Maria at hello@thedealmakersacademy.com for more information.