Business:Management
E33: The Ultimate Guide to Start-up Marketing, with CEO of Thrive Digital, Jonathan Becker
2024-01-25
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Jonathan Becker, CEO of Thrive Digital, breaks down learnings from his 12+ years of running data-led marketing campaigns for top startups like Uber, Asana, and Square. Supercharge your financial operations with Maxio. Request a demo at www.maxio.com/runthenumbers for 10% off your first year.
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SPONSORS: Maxio | Tropic | Thoropass
Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages. 🚀 Request a demo at www.maxio.com/runthenumbers for 10% off your first year.
Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.
Thoropass provides complete compliance management, continuous monitoring, and security audits through intuitive software and expert guidance – allowing you to do business with confidence. Learn more: https://bit.ly/Thoropass 🔒
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FOLLOW US ON X:
@cjgustafson222 (CJ)
@TurpentineMedia (Turpentine)
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TIMESTAMPS:
00:00:00: Introduction
00:05:07: Google as a money-making machine
00:07:20: Differences between brand marketing and performance marketing
00:11:00: On scaling and reach of marketing
00:18:13: The Importance of understanding Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
00:20:03: Metrics in marketing
00:23:43: Marketing Efficiency ratio explanation
00:30:46: Hiring and building a marketing team
00:37:14: Psychology of impatience in advertising
00:42:13: Setting clear expectations in marketing tests
00:45:23: Good campaign attribution
00:52:25: Expedia's digital marketing success story
00:54:07: Athletic Greens' success story
00:56:00: Grammarly's adoption on YouTube
00:57:36: Costs and impact of Super Bowl ads
Get full access to Mostly metrics at www.mostlymetrics.com/subscribe
view more
---
SPONSORS: Maxio | Tropic | Thoropass
Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages. 🚀 Request a demo at www.maxio.com/runthenumbers for 10% off your first year.
Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.
Thoropass provides complete compliance management, continuous monitoring, and security audits through intuitive software and expert guidance – allowing you to do business with confidence. Learn more: https://bit.ly/Thoropass 🔒
---
FOLLOW US ON X:
@cjgustafson222 (CJ)
@TurpentineMedia (Turpentine)
---
TIMESTAMPS:
00:00:00: Introduction
00:05:07: Google as a money-making machine
00:07:20: Differences between brand marketing and performance marketing
00:11:00: On scaling and reach of marketing
00:18:13: The Importance of understanding Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
00:20:03: Metrics in marketing
00:23:43: Marketing Efficiency ratio explanation
00:30:46: Hiring and building a marketing team
00:37:14: Psychology of impatience in advertising
00:42:13: Setting clear expectations in marketing tests
00:45:23: Good campaign attribution
00:52:25: Expedia's digital marketing success story
00:54:07: Athletic Greens' success story
00:56:00: Grammarly's adoption on YouTube
00:57:36: Costs and impact of Super Bowl ads
Get full access to Mostly metrics at www.mostlymetrics.com/subscribe
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