James Curwen: Yggdrasil, a Journey of Transformation DEEP DIVE

🎙 NEXT.io Podcast #172 with James Curwen, CEO at Yggdrasil.

🚀From his early days as a croupier in London to leading one of the iGaming industry's most innovative companies, James brings a wealth of experience and insights. In this episode, James shares his journey and discusses the highs and lows, the innovative strategies, and what lies ahead for Yggdrasil. 

⏰Timestamps:

00:00 - Introduction

01:04 - James's Return to Malta and Reflections on his Journey

01:43 - Exploring James's Experience in the iGaming Industry

05:06 - Challenges and Turning Points at Yggdrasil

06:59 - The Strategic Revival and New Direction of Yggdrasil

09:55 - Upcoming Projects and Innovations

13:23 - What's Next for Yggdrasil Games in 2024?

16:09 - Increasing Game Visibility and market strategies

18:11 - Discussing Industry Dynamics 

23:27 - The Role of Disruptive Innovation in iGaming

25:55 - Generative AI's Impact in the Industry 

31:25 - Focusing on Quality over Quantity in Game Development

34:25 - Enhancing Yggdrasil's Brand Presence

36:23 - Exciting Plans for the Upcoming ICE

38:54 - Yggdrasil's Approach to Short-Term Improvements

💼About James Curwen: 

James Curwen's illustrious career began in 1988 as a croupier in London's prestigious casinos. Climbing swiftly up the ranks, he managed renowned establishments like The Ritz Casino and held a directorial role with Ladbrokes. Transitioning to the online realm in 2011, James significantly contributed to William Hill's growth, helping the company earn accolades for innovation. He then played pivotal roles in Superbet and Golden Rock Studios before joining OPAP, where he significantly expanded their online operations. Today, as the CEO of Yggdrasil, James continues to redefine the gaming landscape with his leadership and vision.

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This episode of the NEXT.io Podcast is hosted by Pierre Lindh, Co-Founder/MD at NEXT.io, and is brought to you by:

Pragmatic Play – Industry-leading content provider.

Pragmatic Solutions – Leading iGaming platform technology.