This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Big Opportunity for Content Marketing Acquisitions (412)
Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what we learn from their strategy?
Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?
And does the creator economy need a creators' union? The boys say no.
Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.
This week's links:
Netflix Rocks Earnings
SI Almost Dead
Do We Need a Creators' Union?
G/O Media In Trouble
Google Finally Killing Cookies
MrBeast Goes to China
B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024
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This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
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