The TRUTH Is That It's HUSTLE SEASON - Social Proof HOT SEAT #31

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In this episode of The Hot Seat, the host interviews a guest who is going through a business transition. The guest, an esthetician and the owner of Skinostics, shares their motivation for being on the show - to tell the truth about skincare for black and brown skin and combat misinformation in the industry. They discuss their shift from a service-based model to e-commerce and how Skinostics is not just a skincare brand, but a paradigm shift in traditional skincare. The guest also reveals their decision to move away from a salon suite and studio and the impact it had on their business. Tune in to learn more about their journey and the importance of representation in the skincare industry.

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