The Latest Marketing Strategies: Insights from Mike Gleba

Key Takeaways: Building a successful customer acquisition funnel requires a well-rounded approach, including top-of-funnel awareness, middle-of-funnel engagement, and bottom-of-funnel conversion. Many businesses make the mistake of focusing solely on customer acquisition without considering the importance of upselling and nurturing relationships with existing customers. Utilizing AI technology in marketing can provide significant advantages, such as anonymous email retargeting and personalized direct mail campaigns. The Importance of a Full Funnel Approach: In today's rapidly changing marketing landscape, it's crucial for businesses to adopt a full funnel approach to customer acquisition. This means focusing not only on top-of-funnel awareness but also on middle-of-funnel engagement and bottom-of-funnel conversion. Josh and Mike discuss the common mistakes businesses make when it comes to building their customer acquisition funnels. Mike shares an example of a skincare coach who was successful in customer acquisition but lacked a back-end offering. This resulted in a decline in profitability as the cost of acquisition increased. On the other hand, Josh highlights his own experience of focusing primarily on high-end programs, neglecting the need for lower-priced products to attract a wider range of customers. To address these issues, businesses should consider offering a variety of products and programs at different price points to cater to different customer segments. This allows customers to enter the business at their comfort level and gradually move up the ladder as they build trust and confidence in the brand. Leveraging AI in Marketing: Artificial Intelligence (AI) is revolutionizing the marketing industry, offering new opportunities for businesses to streamline their processes and improve customer experiences. Mike and Josh discuss the potential of AI in marketing and how it can be utilized to enhance various aspects of a business. One AI tool that Mike recommends is OpenSend, which enables anonymous email retargeting. This tool captures the email addresses of website visitors who did not provide their contact information and allows businesses to send targeted emails to these individuals. While this approach may seem aggressive, it can be effective in converting potential customers who have shown interest in a product or service. Another AI tool discussed is PostPilot, which leverages direct mail to engage with customers. This tool can send personalized postcards to website visitors, even if they did not provide their contact information. By combining digital and physical marketing channels, businesses can stand out in a crowded marketplace and increase their chances of conversion. Embracing the Future of Marketing: As AI continues to advance, businesses must adapt and embrace these technologies to stay competitive. While there may be concerns about the impact of AI on jobs and authenticity, it is essential to recognize the potential benefits it can bring to marketing strategies. By leveraging AI tools like OpenSend and PostPilot, businesses can enhance their customer acquisition efforts and provide personalized experiences to potential customers. However, it is crucial to strike a balance between automation and human touch, ensuring that customers still feel valued and connected to the brand. In conclusion, building a successful customer acquisition funnel requires a comprehensive approach that encompasses all stages of the customer journey. By offering a range of products and programs, leveraging AI technologies, and maintaining a human touch, businesses can optimize their marketing strategies and drive long-term success.