How Do We Reach the Never Attenders?

In last week’s episode, Thom and Sam looked at the growing reality of the Never Attenders in the United States. Today, they discuss how churches might reach this group.

• • Over one in three Americans is a Never Attender.

• • The Never Attender used to be an outlier group with typical demographic characteristics. Today, the group is a cross-section of most demographic groups.

• • It is likely that the growth of the Never Attenders came from Cultural Christians.

• • Simply put, our church’s outreach must focus more on evangelism than reaching transfers.

• • Most churches in America have little to no emphasis on evangelism.

• • But we do know that many Never Attenders will be receptive to the gospel.

Resources:

• California Baptist University Pre-College Credit

• Who Are the Never Attenders Today?

• Good News Neighbor Toolkit

• “The Surprising Return of the Neighborhood Church” by Sam Rainer

• The Hope Initiative

• “The Unchurched Next Door: Understanding Faith Stages As Keys to Sharing Your Faith” by Thom S. Rainer

• Get your FREE tool! Attendance Growth Projector

• Check out the Church Answers Christian bookstore! Shop curated, trusted resources for Christian life and ministry.

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