The Marketing Intelligence Show
Business:Marketing
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.
But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other?
Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out!
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