Episode #277: Mastering Marketing is Your Key to Successfully Resign from PPO Plans

In this episode, Gary explores the crucial link between mastering marketing and successfully resigning from PPO plans. By framing insurance write-offs as a strategic marketing expense, he reveals a path to acquiring new patients while minimizing losses.

Drawing on practical examples, the episode emphasizes the transformative impact of redirecting marketing efforts from PPO plans to platforms like Google, showcasing the financial benefits and enhanced patient acquisition strategies for dental practices.