The Zero-Proof Movement Goes Beyond Dry January

The popularity of Dry January is part of a larger zero-proof movement here in the U.S. Non-alcoholic sales totaled half a billion dollars in sales as of July 2023.

One poll found that 21 percent of adults said they would be cutting back on drinking to begin 2024.

Restaurants and bars are offering more mocktails on their menus. Even brands like Guinness and White Claw are adding non-alcoholic options to their lineups.

During the first year of the pandemic, alcohol sales saw the largest increase in over 50 years. Is the zero-proof movement a backlash to the boozy pandemic?

We take a closer look at non-alcoholic brews and concoctions.

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