EP. 63- BEST Time to SEND EMAIL Campaign? I Jay's Scoop

In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry, audience demographics, email type, and more.

Main Discussion Points:

- Why generic "best time to email" advice doesn't work

- Separating your audience into "early riser" vs "midday warrior" industries

- Consumer email engagement broken down by generation

- How the optimal send time changes for newsletters vs offers

- Sending emails "off the hour" to stand out

- The importance of benchmarking your email performance



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