074 - That Only Uber is Advertised in the Vegas Airport

Today I noticed that in the Las Vegas airport's baggage claim area, Uber is overwhelmingly advertised but Lyft isn’t. This singular focus on one rideshare company, without even a nod to the existence of another, felt like a monopoly or an afterthought.

The creative lesson I took from this Noticing is the impact of selective visibility in shaping perceptions. Focusing exclusively on some details while ignoring others can change audience perception. This technique can be used to steer the narrative, create suspense, or reveal character biases.

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