Golden Arches Still Gleam

Is chicken the new beef? McDonald’s is innovating to please global palates.

(00:21) Jason Moser and Deidre Woollard discuss:

- The changing behavior of global eaters.

- How McDonald’s uses data to drive menu changes.

- Snap’s proclamation that social media is dead.

(16:53) Ricky Mulvey talks to Patrick Badolato, an Associate Professor of Instruction at the University of Texas at Austin McCombs School of Business about what lurks in company footnotes.

Companies discussed: UBER, AAPL, MCD, SBUX, CMG, DPZ, SNAP

Host: Deidre Woollard

Guests: Patrick Badolato, Jason Moser, Ricky Mulvey

Producers: Ricky Mulvey, Mary Long

Engineers: Tim Sparks, Dan Boyd

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