Sports
FTA v pay-TV... what's the right direction for women’s football?
2024-02-07
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SportsPro reporter Josh Sim recently wrote about the big questions for women’s football in 2024 and the major changes on the horizon that could change the commercial model. Here he joins SportsPro CEO Nick Meacham to discuss what the right approach is for a sport on the verge of becoming big business.
Key topics:
- Comparing and contrasting the approaches top women’s football leagues take to sports media (6:08)
- Pros and cons of the free-to-air approach (15:08)
- Ways the leagues could drive revenues without going behind the paywall (17:15)
- Why did DAZN U-turn on putting the Women’s Champions League behind a paywall? (18:24)
- What role can athletes and social media play? (28:56)
- Should private equity play a role? (38:10)
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