390: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.

In this episode Arsha shares:

• How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City
• How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target
• The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities

Highlights Include:

07:07 Leaving The Service Industry

10:44 Launching Multiple Businesses At Once

17:14 Creating Multiple Revenue Streams

19:50 Being The Face Of Your Brand

29:33 Creating a Premium Product

30:48 Getting Into Retail

35:33 Creating Brand Partnerships

41:11 Selling On Amazon

45:23 Creating Your Own Path

Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• First Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/
• Capital City Instagram: https://www.instagram.com/capitalcityco
• Capital City Website: https://www.capitalcity.com/
• Arsha’s Instagram: https://www.instagram.com/arshajones/
• Arsha’s Facebook: https://www.facebook.com/arshajones
• Tees In The Trap: https://www.teesinthetrap.com/
• Amazon Seller Central: https://sellercentral.amazon.com/

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