From awards to arena tours: How has Taylor Swift come to dominate pop culture?

Taylor Swift is the most famous person in the world right now. 

Whether she is shattering records with her globe-trotting world tour and accompanying movie, or using award show wins for one album to announce another, Swiftmania is unavoidable. 

And that’s not going to change in the next few weeks, with her expected appearance at the Super Bowl alongside her sports star boyfriend, Travis Kelce, before bringing her Eras Tour to Australia.  

So how has Swift gone from being a country popstar to world domination, and is she immune from another backlash like the one that nearly brought her down previously? 

Today on The Front Page, NZ Herald deputy lifestyle editor Emma Gleason joins to discuss why this is Taylor’s world and we’re just living in it. 

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You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.

Host: Katie Harris
Sound Engineer: Paddy Fox
Producer: Ethan Sills

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