Business:Entrepreneurship
How I Built Resilience: Bert and John Jacobs of Life is Good
2020-09-17
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Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Order the How I Built This book at:
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Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis
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