AB Testing for Optimized Performances

In this episode, we are happy to welcome Jérémy Deben, Team Leader and Direct Sales at Odoo, his hybrid profile with a background in Marketing and sales will help us to understand what is AB testing and how to use it efficiently.
 
In your everyday online interactions, you may have encountered AB testing without realizing it. Clicking on different email subject lines or noticing subtle changes in website layouts are examples of this powerful optimization method. AB testing allows for tailored content presentation, optimizing user experiences across digital platforms.

Ready? Let's dive in!

Interested in delving deeper into the world of AB testing and unlocking its full potential? Let us know if you'd like us to explore this topic further in an upcoming episode!
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Concept and realization: Arthur Cariat
Recording and mixing: Lèna Noiset, Judith Moriset
Host: Arthur Cariat