EA - Ambitious Impact (AIM) - a new brand for Charity Entrepreneurship and our extended ecosystem! by CE

Link to original article

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Ambitious Impact (AIM) - a new brand for Charity Entrepreneurship and our extended ecosystem!, published by CE on February 8, 2024 on The Effective Altruism Forum.TLDR: Given Charity Entrepreneurship's recent scaling, we are changing our brand to call our extended ecosystem "Ambitious Impact (AIM)." Our newAIM umbrella brand will include the classicCE program as well as recent additional programs connected tograntmaking,research, andeffective giving. We are also planning to launch new programs soon. We feel AIM being able to create onramps for other career paths (similar to what we have done for nonprofit entrepreneurship) is the most plausible way of doubling our impact.A quick history of Charity EntrepreneurshipInspired by the early success of a few nonprofits identified by evaluators such as GiveWell, we decided to take a systematic approach to researching and then launching new impact-focused nonprofits (Charity Science Health, Fortify Health).After some initial successes, Charity Entrepreneurship was started in 2018 as a formal Incubation Program to get more field-leading charities started.31 projects were founded over five years, with an approximate growth of ten nonprofits a year in the upcoming year.In 2023, CE extended its impact through the Impactful Grantmaking program (potentially impacting up to $10M in funding in its first year).In late 2023, CE internally determined the best way to maximize our impact further would be to grow horizontally, focusing on programs for several career paths (e.g., launching a Research Training Program and Effective Giving Incubation).That takes us to about now, where Charity Entrepreneurship is still our topline brand and identity; however, we have a growing number of impact-focused programs that are not connected to directly founding a nonprofit.What will AIM look like going forwardOur plan is to have a more cross-cutting umbrella brand that will represent our impact-focused ecosystem, with all our programs under one brand.What do we expect to change?Names and websites of the new programs. For example, some will be soon renamed (e.g., so "Impactful Grantmaking" will become "AIM Grantmaking.")All of our other programs will be moved off the CE site onto their own domains.We will also create a few more centralized resources that cross-cut our programs (e.g., we will have an AIM blog instead of one for each program and a joint newsletter).You can also expect us to launch more new programs (with the next one launching in late 2024)What do we expect to stay the same?In short, most things.We still plan on keeping the samevalues and ways of working.We expect that most of our resources will continue to go into our Charity Entrepreneurship program for the foreseeable future.The Charity Entrepreneurship Incubation Program brand/website/newsletter will all continue, as well as other twice-yearly programs.We are not making major personnel or staffing changes and do not expect AIM to change dramatically in staff size.Why we are launching AIMCreating more good in the world: Ultimately, AIM's goal is to have the most impact while tackling the biggest world problems. Although we feel the career path of founding a nonprofit is among the highest impact ones, we also think we can contribute a lot to building other career pathways. We noticed this area as a gap in the ecosystem and feel like filling it is one of the best ways to cause more good in the world.Talent absorbency: This change indicates our long-term direction, with multiple programs serving impact-minded individuals. We have noticed more and more talented people who, although they might not be a perfect fit for the CE Incubation Program, would excel in adjacent programs. We are aware that nonprofit entrepreneurship is ultimately alow-absorbency career...