The Business of Home and Modern Masculinity

Between pick-ups, drop-offs, activities and calendar conflicts, staying organized can feel impossible. But there is hope. One solution is Maple, an app designed to keep all the chaos in one space. Today, we’re joined by the founder, Michael Perry.

Michael is a serial entrepreneur in the tech industry and a champion for parental equality. Together, we discuss the ongoing mental load of managing schedules, and how Maple aims to simplify parenting by organizing various aspects of family life, from meal planning to household chores. 

In this episode, you'll discover the following:

- Michael’s personal journey towards advocating for gender equity, sparked by his experiences as a husband and father, shedding light on societal expectations and biases.
- Maple's mission to ease the mental load on parents.
- The importance of partnership and equity in relationships, aiming for a 50/50 split in responsibilities to foster harmony and mutual support.
- How we can shift societal norms and expectations around household responsibilities, striving for true partnership and equity in all relationships.
    
01:26 Michael's journey towards gender equity
06:40 Challenges of securing funding as a male founder in the household equity space
08:07 Friction and support from the venture community
12:44 Introduction to Maple and its mission
15:17 Incorporating children into Maple's platform
17:28 Importance of relieving the mental load for moms
24:39 Michael explains the focus on 50/50 partnership
25:00 Defining partnership in different households
29:35 Maple's broader vision as a generational company.
32:35 Reflecting on societal norms and gender roles in household dynamics.
42:32 The importance of teamwork and viewing relationships as partnerships.
47:22 Michael defines modern fatherhood and masculinity.
49:30 Discussion on the lack of strong male role models in today's society.
53:59 Exploring the impact of positive role models on family dynamics.
54:24 Michael shares his favorite life hack for being present with family.

More on Maple:

Download the app: Grow Maple, use code WMH30 for a 30-day subscription to Maple Plus. 
Check out their Website: Grow Maple

Follow Maple:
Instagram: @GrowMaple
LinkedIn: Grow Maple
X: @GrowMaple

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