Zoë Rom | The Rise of Indie Brands & Changing Trail Media

Zoë Rom is the Editor in Chief of Trail Runner Magazine and Managing Editor of Women's Running. She is also a host of The Outside Show. She is one of the most respected journalists in the sport, writing two fantastic pieces recently that we center the episode around. The articles are The Rise of Indie Running Brands and How Fan Service is Changing Running Media. 

 

Topics discussed:

• Nichification of sports
• Brands as identity signalers
• Social media's role in empowering new brands
• The DTC business model
• The importance of differentiation
• Fan service in media
• The state of journalism
• Trade offs made as an editor
• A lot more

Read Peter Abraham's blog on The Nichification of Sports. Also his post from the Olympic Trials Marathon.

 

Sponsors:

• Grab a trail running pack from Osprey
• Use code freetrail10 for 10% off Speedland Footwear
• Use code freetrail15 for 15% off Gnarly Nutrition
• Roark Apparel -- Listen to the ad or DM us for the code

Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts

 

Dylan Links: Instagram | Twitter | LinkedIn | Strava

 

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Other Freetrail podcast episodes you might enjoy:

 

Kilian Jornet | The New NNormal

 

Tim Tollefson | The Infinite Game

 

Clare Gallagher | Black Canyon 100k Champion

 

Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB