Download - 【決策者・聽天下Ep.99】Shein便宜貨攻陷全世界！剖析中國「下沉時尚」席捲全球的狼性戰略

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聽天下：天下雜誌Podcast

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【決策者・聽天下Ep.99】Shein便宜貨攻陷全世界！剖析中國「下沉時尚」席捲全球的狼性戰略

2024-02-21

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從淘寶、天貓、京東，過去中國電商多在自家後院「內捲」稱王；如今以Shein為首，中國電商吹起越洋號角，鎖定美國青少年的低價市場，年輕消費者在抖音看到網紅推薦，不管是快時尚Shein的穿搭或Temu的日用小物，只要喜歡就能在抖音商店或網路下單，中國工廠直接跨海出貨送到家門口，征服新大陸的家家戶戶。去年，《天下》也曾以「電動車的中國時代」為題，報導中國變全球最大汽車出口國，電動車也積極出海；中國電車品牌比亞迪大打價格戰，從全球市場崛起，進而撼動，甚至超越特斯拉。當中國將內捲輸送到全世界，會為市場帶來什麼衝擊？主持人：天下雜誌總編輯陳一姍來賓：政治大學財政系教授胡偉民製作團隊：姚立強＊訂閱天下全閱讀：https://bit.ly/3STpEpV ＊「聽天下」清楚分類更好聽，下載天下雜誌App：https://bit.ly/3ELcwhX ＊意見信箱：bill@cw.com.tw -- Hosting provided by SoundOn