Navigating a Business Rebrand with LoriAnn Kuntz

In this Team Spotlight episode of The Consistency Corner Podcast, we're sitting down with LoriAnn Kuntz, the owner of the bookkeeping agency, Profit Priority! LoriAnn shares her firsthand experience navigating a rebrand, offering valuable insights and lessons learned along the way.
Throughout our conversation, LoriAnn emphasizes the importance of aligning personal and business brands, as well as the key role of a strong foundation and its impact on business success and sustainability.
So, whether you're contemplating a rebrand of your own or simply seeking inspiration to elevate your business, this episode is a must-listen!

In this episode, you'll learn:

• The ins and outs of rebranding, which involves careful consideration of the challenges and benefits, including the need to shift from a personal brand to a team-focused brand.
• Why back-end changes and systems overhaul are often necessary during a rebrand.
• How aligning personal and business brands can help create a more authentic and relatable brand identity.
• The keys to creating a sellable business: including building a strong foundation and focusing on scalability and team empowerment.

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