E115: The AFCON 2023 Experience – Jon Boafo

In this episode, Edem is joined by Sports Marketing expert, Jon Boafo, to discuss the popularity and cultural significance of the AFCON’s unofficial theme song ‘Coup de Marteau’, the influence of the presence of African football legends at the tournament, why CAF and national associations ought to integrate local content creators in their marketing strategies going forward and how Cote d’Ivoire can leverage their successful hosting of AFCON to drive infrastructure sustainability and boost tourism. -------------------
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