Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices, and More Listener Questions

In episode 702, join Rob Walling for another solo adventure where he answers listener questions. He answers how to introduce friends to bootstrapping, when to lower your prices, and addresses the difference in revenue and profit multiple valuations. Rob also offers advice when weighing a career move versus building side projects and scaling your MVP.

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Topics we cover: 

• 1:50 – How to introduce friends to entrepreneurship and bootstrapping 
• 4:45 – When to focus on profit vs. top-line revenue
• 9:26 – Considerations for building, scaling, and differentiating an MVP
• 14:33 – Rare circumstances where you should lower prices
• 19:15 – Pursuing career moves vs. building on the side
• 22:32 – Managing cap tables and equity vesting

Links from the Show: 

• MicroConf Remote – Early Stage Saas Strategies
• TinySeed
• The Stair Step Method of Bootstrapping
• Start Small, Stay Small
• The SaaS Playbook
• MicroConf YouTube Channel: Building Your First SaaS: The Ultimate Crash Course
• SFTROU Greatest Hits
• Episode 222 | The Stair Step Approach to Launching Products
• What is a SAFE?

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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