393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper

This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.

In this episode she shares:

• How she discovered a gap in her niche and built her business around filling it
• Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand
• How her organic approach to marketing supported the growth of her business & so much more

Highlights Include:

4:15 Transitioning to entrepreneurship

9:35 Authenticity in marketing

16:55 The manufacturing process

20:39 Maintaining low margins

25:54 Mastering the hiring process

28:43 Navigating competitors

32:01 Creating a product line

34:06 Tips for entrepreneurs

Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Cloth and Paper Website: https://www.clothandpaper.com/
• Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/

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Guest Social Media Info

Cloth and Paper Instagram- @Cloth_and_Paper

Ashley’s Instagram: @ashley_reynolds_ar

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