Inside MKBHD's Eye-Opening Ridge Deal

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On February 22, Marques Brownlee announced that he's joining accessories company Ridge (known best for its primary product, the Ridge Wallet) as chief creative partner and a member of Ridge’s six-person board.

To hear more about how the deal came together, Publish Press writer Nate Graber-Lipperman called up Sean Frank, the CEO of Ridge. You can listen to their conversation on Ridge's goals in becoming a "creator-led brand"—and why Marques signed on instead of building a product company himself.

Plus: Stick to the end to hear Colin and Samir's thoughts on what this moment means for our industry.

Read Nate's Article in the Publish Press