Life Coaching: Widely Misunderstood and Often Underestimated

Send us a text

What's in a name?

When it comes to life coaching, everything ... and nothing really. 

On the face of it, the term "life coaching" would seem to say it all but think about it more deeply and you'll appreciate that one's interpretation of what it means is wide open to misunderstanding. 

And that, in turn, has resulted in a proliferation of superficial courses that claim to turn people into certified life coaches in a matter of weeks – doing little to help promote its value and importance among sceptics.

Nevertheless, life coaching when practised by properly trained and equipped professionals is nothing short of life-transforming in its effect. The 'real thing' deserves to be celebrated and given the publicity it deserves for helping change our world for the better.