Elevating Your Church’s Digital Strategy with Social Media Specialist Collin Johansson

In this session with Collin Johansson we’ll learn why live video should be a cornerstone of your digital ministry and how you can craft social media content that not only connects but resonates deeply with your congregation. From creating engaging sermon clips to scheduling posts for optimal impact, we dive deep into strategies that will help retain newcomers, especially around high-traffic times like Easter.

If you’ve ever struggled with keeping your church’s social media fresh and effective, stick around. This is an episode overflowing with practical tips that could transform your digital ministry game.

Collin Johansson serves as the senior social media specialist for the United Methodist Communications’ local church services team. His primary role involves guiding churches to enhance their digital footprints across various social media platforms. Collin thrives on the opportunity to work closely with religious communities, finding excitement and purpose in helping them strengthen their online presence.

In this episode:
(00:00) Podcast: Building digital ministry; engaging congregation online.
(03:59) Video content enhances engagement on social media.
(09:49) Churches should focus on Instagram and TikTok.
(12:20) Effectively reaching out in digital church presence.
(14:02) Church involvement in community and volunteer opportunities.
(19:02) Posting live content on stories to engage.
(20:26) “ResourceUMC: One-stop shop for church outreach”
(25:54) Social media empowers churches to connect digitally.
(35:12) Discussing popular culture, creating topical devotional content.
(37:38) Canva is a great software for churches.
(41:04) New episode next week, peace to you.

Find more resources and tools for digital ministry: www.resourceumc.org/digital-parish