Download - Marketing Truth #2: Strong brands have an effectiveness advantage

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The WARC Podcast

Business:Marketing

Marketing Truth #2: Strong brands have an effectiveness advantage

2024-02-29

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In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance.

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