#343 The Science of Advertising Effectiveness | Dan Hill

3 big ideas discussed in this episode: 

BIG IDEA #1: Showcase faces because they draw about 2/3rds of the visual and emotional attention.

BIG IDEA #2: Emphasize motion or implied motion because people notice change, as it presents either an opportunity or threat.

BIG IDEA #3: If using radio, be sure to use 2 voices instead of merely 1 voice because 1 voice alone is too monochromatic.

Get the show notes for this episode here: https://AskJeremyJones.com/343

Enjoy the interview