90. How you create a positive commercial team culture - Johan Jarskog (NEXT)
The most important thing connected to a successful Go-to-Market strategy, how you cultivate a positive commercial team culture!
Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.
We talk about creating a positive commercial team culture, why 50% inbound and 50% outbound is a great mix, what's the most important things in a great sales process, and much more.
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Timeline:
1:15 - Who is Johan Jarskog?
2:15 - NEXT's elevator pitch
3:50 - The core of a great GTM-strategy: Cultivating a positive commercial team culture
12:10 - NEXT's best marketing channels
14:00 - The most important things in a great sales process
19:00 - The best way to do outreach to Johan.
20:30 - External question from Anna Borgslycka from Rekryteringsmässan Online:"In a future where you don't work at Next anymore - what would you dedicate your time to?"
22:10 - A topic of Johan's choice
26:45 - His favourite life motto.
28:00 - The top things he would tell his younger self.
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Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/
Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io
Follow Vaam on Youtube: https://www.youtube.com/@vaam.io
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Johan's company NEXT helps you manage your construction projects seamlessly with their fully cloud-based tools. Save time & money while boosting the efficiency and coordination of your team.
Read more about NEXT on: https://next-tech.com/en/
Follow Johan Jarskog on LinkedIn: https://www.linkedin.com/in/jarskog/
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The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444
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