Nicky Applegarth, MD of award-winning global digital marketing agency, Ayima, mountain climber, wife and (nearly) fully trained dog trainer

In this episode my conversation is with Nicky Applegarth, MD of award winning digital marketing agency, Ayima.  This agency serves many of the world’s biggest brands with a global team of just over 100.  Nicky started her digital career back in 1999 in a small website design and build agency at a time when mobile phones were simply used to make phone calls and send text messages. In 2013 she took a five-month career and life break exploring South America on her own. The experience gave her a new sense of balance but it was shortlived and she was soon on ‘that treadmill’. Lockdown forced her to revisit balance and she shares how. 

Nicky gives us her three words for happiness, success and balance: 

NO 

FIT and  

KINDNESS  

and our conversation explores the challenges of recruiting a younger generation and how expectations have changed for this generation 

Recommended read: Every Dog, A book of over 450 breeds – Nancy Hajeski 

Recommended film: Harry Potter and the Philosopher’s Stone 

Recommended podcast: Drinking from the Toilet – Hannah Branigan 

 

Sarah: 

Instagram: cripps.sarah and bigbalancetheory 

Twitter: @sarahcripps7 and @theory_balance 

LinkedIn: https://www.linkedin.com/in/sarahcrippsand  https://www.linkedin.com/company/big-balance-theory/ 

Linktr.ee/bigbalancetheory 

bigbalancetheory@gmail.com 

Guest: Nicky Applegarth  

(14) Nicky Applegarth | LinkedIn 

Nicky Applegarth (@nickyapplegarth) • Instagram photos and videos 

 

Producer, Karen Pirie 

Twitter: @karenepirie