39: Copywriting and Quiz Strategy for Online Businesses with Lindsay Roberts

Lindsay Roberts is a dynamic Quiz Funnel Strategist committed to putting more money into the hands of more female founders, one quiz funnel at a time. She combines her digital marketing and copywriting expertise with a deep understanding of quiz funnel mechanics to create personalized, practical strategies that drive email list growth. Lindsay believes in the power of quizzes as a tool for customer engagement, deep audience insights, and enabling female-led businesses to customize their offerings more effectively. Her strategies are designed to amplify her clients' reach, ensuring their message sings to the right audience at the right time.

In this episode, Lindsay shares her journey from the classroom to building her own online  copywriting business. Learn about the power of storytelling in copywriting, the strategic use of quizzes to engage your audience, and how to write effective copy that will nurture and convert leads. Lindsay also emphasizes the importance of working on your mindset and explains why messy action always wins! 

Connect with Lindsay Roberts:

femfrontier.com

instagram.com/femfrontier

Key Takeaways:

• (02:50) Lindsay's background and transition from teaching to online business
• (05:40) Explanation of copywriting and Lindsay's pivot to focus on copywriting
• (07:10) Lindsay's specialization in quiz strategy and building quiz funnels
• (13:50) Pitching to clients and the importance of mindset
• (23:00) The role of storytelling in copywriting
• (29:00) Tips for getting started with copywriting
• (32:25) When to consider using quizzes to build your email list
• (37:55) Benefits of segmenting your audience with quiz results
• (41:00) Embracing the messy of entrepreneurship
  
  

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz