Practical Marketing for the Academic Library: A Team Effort

In the third episode of this four-part series, Stephanie Espinoza Villamor and Kimberly Shotick, coauthors of Practical Marketing for the Academic Library, reflect on the importance of building a team for library marketing efforts. As the guests describe, teams enable different parts of the library to come together under a strategic plan, and can help avoid burnout or inefficient spending on resources. Next, Stephanie and Kimberly discuss the time and place for both formal and informal teams; formality allows for structure, subcommittees, and built-in assessment, while informal teams work well for flexible, short-term projects. Last, our guests share recommendations for those who are a “library of one,” advocating for joining existing teams on campus—library-centric or not—to drive collaboration and push the institution’s mission forward.

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