Practical Sustainability: Translating for the Layperson
Translating highly technical, precise, or conceptual research for the layperson is not an easy endeavor. When tackling the topic of environmental sustainability—and its many political, social, and existential undertones—the task nears impossible. However, Robert Brinkmann, Professor of Earth, Atmosphere and Environment at Northern Illinois University, worked his way up to his latest title Practical Sustainability: A Guide to a More Sustainable Life through his environmentally-focused blog On the Brink. By writing to the everyday web-goer, Bob learned how to transform environmental studies research into practical, bite-sized knowledge and tools for everyone to learn from and employ.
In this second episode, Bob explains his thought process in scaling down massive environmental issues into global, national, and local efforts, in addition to outlining individual and collective actions. Further, he discusses how to strike a balance between holding environmentally destructive companies accountable while also taking personal responsibility in cultivating a greener life. Last, Bob digs into the metamodernism of sustainability, the harm of greenwashing, and how the sustainability field developed out of the 1960s environmental movement.
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