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The Journal.

News:Daily News

Who Wants Non-Alcoholic Beer? Everyone, Apparently.

2024-03-05

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In 2017 Bill Shufelt was desperate. He’d quit his job at a hedge fund to start a business that sounded absolutely nuts: a non-alcoholic beer that people would actually want to drink. WSJ’s Ben Cohen uncovers how Shufelt’s idea has led to one of the fastest-growing movements in the beer industry.

Further Listening:

-Canned or Homemade? America’s Biggest Cranberry Company Wins Either Way

Further Reading:

-The Hottest Beer in America Doesn’t Have Alcohol

-Bud Light Missed Out on the Super Bowl Party

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