Business:Marketing
No Crappy Backlinks! Smart SEO Strategies with Sophia Vega
2024-03-06
Thinking about transitioning into an SEO career?
Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO.
1. Teachers make great digital marketing assistants.
- Sophia discusses her transition from a 15-year teaching career into digital marketing.
- Sophia learned about SEO and went back to school briefly to learn more.
2. Sophia shares about her mental health.
- We discuss the intertwined relationship of mental health and career choices.
- You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.
3. SEO is critical for effective marketing.
- Part of this is understanding customer journeys.
- Also important is implementing meaningful backlinks
4. Entrepreneurs can improve their website SEO.
- Track certain metrics to to understand what works and what doesn't.
- Develop a keyword strategy to enhance website visibility and performance.
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02:47 Transition from Teaching to Digital Marketing
03:45 Understanding the Importance of SEO
04:18 The Role of Strategy in Digital Marketing
05:41 The Importance of Backlinks and SEO Strategy
07:22 Incorporating PR Strategies into Digital Businesses
10:51 Understanding the Value of Quality Backlinks
17:59 Understanding the Importance of Quality Backlinks
18:04 Introduction to Long Tail Keywords and Search Intent
19:50 Understanding the Buyer Funnel
20:22 Creating Content for Different Stages of the Funnel
21:01 Keyword Strategies for Transactional Searches
21:46 Leveraging Competitor Names in SEO
22:16 The Power of Alternative Keywords
30:45 The Importance of Google Search Console
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