Women in Pop Culture Saved the Economy—Why Are They Still the Punchline?

If the entire US economy were worth $1,000, a few of those dollars would be driven by music and movies. Of those few dollars, just three people (of whom one is imaginary) were at the helm in 2023, driving 30 cents of it on their own: Barbie, Beyoncé, and Taylor, who together generated around $10 billion in economic value last year. 

But despite this strong showing, women's media is still consistently belittled. Author, culture commentator, and host of the popular Be There in Five podcast, Kate Kennedy joins me to unpack the ways society often delegitimizes women's interests, how pop culture shapes actual culture, and the (financial) power of women's storytelling.

Transcripts, show notes, production credits, and more can be found at: https://moneywithkatie.com/womens-economic-power

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