Dr. Daniel Crosby - Not Being Dumb Beats Being Brilliant

Tune in to hear:

• What is the “Dumb Ways to Die” music video and why was it originally created?
• Was the above an effective behavioral intervention or did it fall short?
• Why is buy-in for employer sponsored retirement savings plans so low and what might be done to remedy this?
• Why might marketing campaigns with behavioral interventions outperform more overt, standard marketing approaches?
• What did Charlie Munger say was a differentiator in Berkshire’s approach?

Links

• The Soul of Wealth

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