#TeaPower: A Call to Collaborate

FEATURED

In January, Shabnam Weber. President of the Tea and Herbal Association of Canada traveled to Guwahati, Assam, as one of 44 country delegates at the recently concluded 25th Session of the United Nations FAO Intergovernmental Group on Tea (IGG Tea). During the past two years, as co-chair of the Working Group on Tea and Health, she tirelessly promoted the merits of a unified global campaign to make the benefits of drinking tea relevant to younger generations. She says that HASHTAG Tea Power will generate a global buzz around tea and its role in improved fitness. “There is extensive evidence supporting tea benefits in sports and fitness performance and optimal hydration,” she explains. “These scientific findings provide the framework for a youth-focused campaign to encourage increased tea consumption.” We need to remember that our competition is not ourselves. That's a message for everybody in this industry: we are not the competition; the competition is other beverages. The only way for us to break through that noise is to work together."

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