Wizard of Ads Monday Morning Memo
Business:Marketing
Our short lunches last 3 hours. Our record is 6 ½.
Ray is my publisher.
During our most recent lunch, Ray said – and I’m inclined to agree with him – there are only three sources of wealth: Luck, Accident, and Desire.
How to lose weight isn’t a secret; you’ve got to consume less calories than you burn. Millions of Americans want to lose weight and they’re convinced they have the patience and discipline to lose weight. But the only ones who lose it and keep it off are the ones for whom the desire to lose weight is so strong that the pain of staying as they are is greater than the pain of doing what they need to do.
Likewise, how to get rich isn’t a secret; you’ve got to do things other people aren’t willing to do. You’ve got to swallow your pride, restrain your spending, make hard choices, say no to yourself, get back up when you’re knocked down, and learn from your mistakes rather than defend them. But most important of all, you’ve got to patiently, relentlessly, obsessively keep your eye on the prize.
Are you beginning to understand what I said about patience, discipline and desire?I met a successful man who spent 3 hours telling me about the biggest failures of his career. At the end of those 3 hours, I knew his blind spot. His failures had a common root: this otherwise brilliant man believed that any intelligent person who has been taught the right thing to do, and who truly believes it’s the right thing to do, can be counted upon to do the thing they’ve been taught.
His successes, on the other hand, did not count on people doing anything other than what they preferred to do.
Knowing why to do it – and how – is not the same as doing it.To be unable is to lack the skill.
To be unwilling is to lack the desire.
Don’t they lead to the same place?
Intelligent people like you can easily be taught. But let me see the depth of your desire – your willingness to do what you don’t want to do – and I’ll know the likelihood of your success.
Roy H. Williams
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