Expired Listings: The Cash Cow of 2024

This week, we speak with Ramon Casaus, founder of author, podcast host, ROC Real Estate Partners, and creator for Broke Agent Media (BAM). He believes that as the industry evolves, listing agents will have the advantage. In fact, he’s already made the decision to work exclusively with sellers. He also thinks that as competition increases, real estate professionals will need to partner with “big money” to survive. ROC recently partnered with PLACE, a multibillion-dollar real estate tech company, which has enabled his team to sell 500 homes a year.

Join us to better understand the power of expired listings to grow your business faster and easier, find out a brilliant tactic to start conversations with disheartened sellers that instantly builds credibility, and discover more about PLACE and how it fixes two of the problems brokerages have never been able to solve.

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Connect | Resources

·      Book: No Permission Needed: There Is a Mentality Before There Is a Reality by Ramon Casaus

·      Instagram: @ramon.casaus

·      FREE e-book: Lead Generation for Real Estate Agents

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

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0:00     Introduction

0:40     Ramon’s business bio

1:38     About No Permission Needed

3:51     Quality of expired listings leads

6:06     Framework for calling expired listings [Golden Nugget]

10:04   Finding expired listings to pursue

12:03   Using cold reading to break through

16:18   About PLACE | Ancillary services

21:50   Why partner with PLACE?

24:01   A combo of confidence and humility

26:56   Thoughts on the industry

28:08   Thoughts on joining a team

30:51   Action Item

 

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Expired Listings: The Cash Cow of 2024