213: Researching How Your Product Fits on Amazon

Lesley Hensell, renowned for her 14 years of experience in Amazon sales, is the mastermind behind the revolutionary book The Amazon Incubator. Lesley also serves as Co-Founder at Riverbend Consulting, where she has directly assisted numerous Amazon sellers that achieve annual revenue ranging from $500,000 to $500 million by solving pressing issues, optimizing workflows, and maximizing business growth. In today's episode, Lesley shares her extensive insight into the intricacies of Amazon's sales platform and how to improve your chances of sales success as an inventor, startup, or small manufacturer. She delves into the benefits of leveraging Amazon as a product startup, provides strategies for conducting effective keyword and competitor research, and outlines best practices for overseeing a product launch to ensure enduring success as an Amazon seller.

Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/213-researching-how-your-product-fits-on-amazon/

Key Takeaways in This Episode:

• Two-thirds of the products sold on Amazon are sold by 3rd party resellers.

• There are 150 million Prime members just in the US alone.

• Amazon has surpassed Google for product research!

• The first questions to consider as a hardware startup are; Is your product suited for Amazon, and is there a niche for your product on Amazon?

• Find your product description keywords! Build out long-tail keywords by writing out the direct definition and primary descriptors of your product.

• The keywords that you use to research your product should dictate how you build your actual listing page, as well as your pay-per-click advertising.

• Brand registry on Amazon is important for brand protection!

• Have a comprehensive plan prepared prior to your product's launch, including your advertising strategies and materials.

MAKO Design + Invent: www.makodesign.com

Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. We also help our clients with business and product strategy, marketing, and sales/distribution for all consumer product categories.