169: Critical Testing Stages in New Product Development
Ryan Margolin is the CEO of Professional Hair Labs, a cosmetic company with dozens of products with tens of millions of dollars in sales all over the world. He has spent 25 years in the consumer product sales and marketing industry, and is also a TEDx speaker. Today Ryan is going to share some valuable knowledge for inventors, startups, and small manufacturers on what the foundation of smart consumer product testing is, what the different types of product testing are and at which stages in the development process, and how to leverage a pilot manufacturing run to ensure a strong brand alignment with your customers.
Today you will hear us talk about:
EPISODE LINKS:
Paul Rowan Links:
LinkedIn | Company
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
PTC Links:
https://www.ptc.com/
OnShape | Creo
Mako Design Links:
https://www.makodesign.com/
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Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.
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