167: Get Free Earned Media for a New Hardware Product
Jackson Wightman is the co-author of The Tech PR Playbook, a book that synthesizes 20 years of PR knowledge into a single resource. He is also the co-founder of Proper Propaganda, a public relations firm that primarily works with hardware startups and scale-ups. He is also an instructor at McGill University with an MBA, Masters in Poli Sci, and a BA. Today Jackson is going to share some valuable knowledge for inventors, startups, and small manufacturers on what earned media is, specifically for hardware companies, why earned media and press is so valuable, and what are the best practices for getting free coverage from major hardware journalists and publications.
Today you will hear us talk about:
EPISODE LINKS:
Jackson Wightman Links:
LinkedIn | Book | Agency
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
PTC Links:
https://www.ptc.com/
OnShape | Creo
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.
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